Startup Website Checklist 2026: 15 Must-Have Features Before Launch
Launching a startup in India? Don't miss these 15 critical website features. From legal pages to lead capture, this checklist saves you time and money.
Table of contents (4 sections)
15 Critical Website Features Every Startup Needs
Before you announce your product or service to early users, investors, or Google, verify that your digital foundation is rock solid.
1. Performance & Foundation 1. **Sub-second Initial Load:** Less than 1.5s Largest Contentful Paint (LCP) on 4G networks. 2. **Mobile First Responsive Layout:** Touch targets minimum 44px, zero horizontal scrolling. 3. **OpenGraph & Twitter Cards:** Custom preview images with your brand tagline for social sharing. 4. **Structured JSON-LD Schema:** Organization, WebSite, and Service schema embedded in HTML.
2. Trust & Legal Compliance 5. **Clear Privacy Policy & Terms of Service:** Required for payment gateways (Razorpay, Stripe, Cashfree). 6. **Detailed Contact Details:** Real physical business address, phone number, and official email. 7. **Transparent Pricing / Free Trial CTA:** Clear path for visitors to take the next step.
3. Analytics & Lead Capture 8. **WhatsApp Direct Chat or Quick Call Button:** Essential for Indian customer trust and conversion. 9. **Conversion Tracking:** Google Tag Manager with GA4 custom events for form submits. 10. **Custom 404 Page:** Helpful navigation links instead of an ugly default error.
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